Bachelor of Management Studies

Program Objective

The objective of the Bachelor of Business Administration (BBA) program is to provide students with a strong foundation in business principles and practices. The program focuses on developing analytical, communication, and leadership skills necessary for success in today’s competitive global business environment. Graduates will be prepared to pursue careers in management, entrepreneurship, marketing, and finance, or continue with advanced studies.

Program Details

Duration: 3–4 years (Full-time)

Format: On-campus / Online / Hybrid

Eligibility: Completion of secondary education or equivalent (High School Diploma / 10+2)

Credit Hours: Typically 120–130 credits

Core Curriculum Includes

• Principles of Management
• Financial Accounting
• Marketing Fundamentals
• Business Law and Ethics
• Human Resource Management
• Microeconomics & Macroeconomics
• Business Communication
• Strategic Management